Issues Management Moment: Michael Moore Issues Casting Call
Michael Moore has issued an appeal to HMO workers, pharmaceutical company executives and others involved or impacted by the healthcare industry to relate their experiences to him. This appeal, which was posted yesterday on his Web site, is titled, “Send Me Your Health Care Horror Stories.”
Rumors have been swirling for months that Moore was going to focus his documentary on the pharmaceutical industry. In fact, some suggested that he would show up at medical meetings — with camera crew in tow — ready to film interactions between physicians and pharmaceutical representatives.
It is possible that he may still decide to do this, his Web site indicates that he is going to focus his ire on the HMO industry. However, knowing Moore, no area of the healthcare industry is safe.
Healthcare crisis communicators and issues managers start your engines. It’s going to be a long and bumpy ride.
