Comments on: Guest Article — Pharma: Have No Fear Of The Blogosphere http://fardj.prblogs.org/2006/02/05/guest-article-pharma-have-no-fear-of-the-blogosphere/ Healthcare, marketing, health policy and more. Wed, 13 May 2009 04:15:11 -0700 http://wordpress.org/?v=2.8.4 hourly 1 By: The Healthcare IT Guy » Healthcare Blogs: The Authoritative Guide http://fardj.prblogs.org/2006/02/05/guest-article-pharma-have-no-fear-of-the-blogosphere/comment-page-1/#comment-226 The Healthcare IT Guy » Healthcare Blogs: The Authoritative Guide Sun, 09 Apr 2006 17:36:36 +0000 http://fardj.prblogs.org/2006/02/05/guest-article-pharma-have-no-fear-of-the-blogosphere/#comment-226 [...] After that interview, Fard posted my article, Pharma: Have No Fear of the Blogosphere, on his blog and kept me updated about his progress on the report. Finally, a couple of weeks ago I had the pleasure of reading the report (The Emerging Healthcare Blogosphere: What Is It & Why Does It Matter?) and I was quite impressed. The report is well-referenced and features commentary from a number of bloggers (including yours truly). In addition, it addresses a number of questions people have about healthcare blogs, including: [...] [...] After that interview, Fard posted my article, Pharma: Have No Fear of the Blogosphere, on his blog and kept me updated about his progress on the report. Finally, a couple of weeks ago I had the pleasure of reading the report (The Emerging Healthcare Blogosphere: What Is It & Why Does It Matter?) and I was quite impressed. The report is well-referenced and features commentary from a number of bloggers (including yours truly). In addition, it addresses a number of questions people have about healthcare blogs, including: [...]

]]> By: SEEO » Blog Archive » Links for 2006-03-19 http://fardj.prblogs.org/2006/02/05/guest-article-pharma-have-no-fear-of-the-blogosphere/comment-page-1/#comment-110 SEEO » Blog Archive » Links for 2006-03-19 Sun, 19 Mar 2006 18:05:32 +0000 http://fardj.prblogs.org/2006/02/05/guest-article-pharma-have-no-fear-of-the-blogosphere/#comment-110 [...] Pharma: have no fear of the blogsphere - link [...] [...] Pharma: have no fear of the blogsphere – link [...]

]]> By: Shel Israel http://fardj.prblogs.org/2006/02/05/guest-article-pharma-have-no-fear-of-the-blogosphere/comment-page-1/#comment-102 Shel Israel Thu, 16 Mar 2006 22:58:00 +0000 http://fardj.prblogs.org/2006/02/05/guest-article-pharma-have-no-fear-of-the-blogosphere/#comment-102 Thanks for this Fard. I have forwarded this link to the editor who interviewed me. Thanks for this Fard. I have forwarded this link to the editor who interviewed me.

]]> By: fardj http://fardj.prblogs.org/2006/02/05/guest-article-pharma-have-no-fear-of-the-blogosphere/comment-page-1/#comment-9 fardj Thu, 09 Feb 2006 12:46:00 +0000 http://fardj.prblogs.org/2006/02/05/guest-article-pharma-have-no-fear-of-the-blogosphere/#comment-9 Looks like the evangelical fire is spreading. Check out <a href="http://www.thehealthcareblog.com/the_health_care_blog/2006/02/pharmatech_shou.html" rel="nofollow">this post</a> on Matthew Holt's blog. Looks like the evangelical fire is spreading. Check out this post on Matthew Holt’s blog.

]]> By: Shahid N. Shah http://fardj.prblogs.org/2006/02/05/guest-article-pharma-have-no-fear-of-the-blogosphere/comment-page-1/#comment-8 Shahid N. Shah Tue, 07 Feb 2006 15:46:25 +0000 http://fardj.prblogs.org/2006/02/05/guest-article-pharma-have-no-fear-of-the-blogosphere/#comment-8 Jeff, glad to hear that we share a common point of view. I think, like most healthcare initiatives, it will take one or two leaders and the rest will follow once there is benefit. Look how long it took most providers and care plans to get "internet enabled" which was a direct benefit to the bottom line. Healthcare in general is not customer centric so if it's good for the customer it's the last thing we'll focus on. If it's good for us (pharma, provider, etc) we'll do it slowly. :-) Jeff, glad to hear that we share a common point of view. I think, like most healthcare initiatives, it will take one or two leaders and the rest will follow once there is benefit. Look how long it took most providers and care plans to get “internet enabled” which was a direct benefit to the bottom line. Healthcare in general is not customer centric so if it’s good for the customer it’s the last thing we’ll focus on. If it’s good for us (pharma, provider, etc) we’ll do it slowly. :-)

]]> By: Jeff O'Connor http://fardj.prblogs.org/2006/02/05/guest-article-pharma-have-no-fear-of-the-blogosphere/comment-page-1/#comment-7 Jeff O'Connor Tue, 07 Feb 2006 10:03:45 +0000 http://fardj.prblogs.org/2006/02/05/guest-article-pharma-have-no-fear-of-the-blogosphere/#comment-7 I've been wondering if there were any blogging evangilists out there in the healthcare market. I've been banging this drum for the managed care provider I work for for nearly two years now. This article makes me feel a little bit better about the fact that no one where I work really understands what I'm talking about, since it would seem that my organization isn't the only one failing to leverage blogs as an effective communications medium. On the other hand, I'm disappointed to see that this lack of understanding about blogging and its potential to improve both perception and reality for healthcare consumers is as widespread as it is. Mr. Shah's article should be standard reading for senior executives throughout the industry. You can swap out "pharma" and replace it with "managed care plan," "healthcare provider," etc. and it still rings true. With the amount of money spent on healthcare-related advertising in this country every year, it baffles me why so few companies in the market aren't leveraging this inexpensive and powerful communications tool. I’ve been wondering if there were any blogging evangilists out there in the healthcare market. I’ve been banging this drum for the managed care provider I work for for nearly two years now. This article makes me feel a little bit better about the fact that no one where I work really understands what I’m talking about, since it would seem that my organization isn’t the only one failing to leverage blogs as an effective communications medium.

On the other hand, I’m disappointed to see that this lack of understanding about blogging and its potential to improve both perception and reality for healthcare consumers is as widespread as it is.

Mr. Shah’s article should be standard reading for senior executives throughout the industry. You can swap out “pharma” and replace it with “managed care plan,” “healthcare provider,” etc. and it still rings true. With the amount of money spent on healthcare-related advertising in this country every year, it baffles me why so few companies in the market aren’t leveraging this inexpensive and powerful communications tool.

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