http://fardj.prblogs.org/2006/03/02/in-healthcare-the-press-release-is-far-from-dead-thank-goodness/ Healthcare, marketing, health policy and more. Fri, 04 Jul 2008 13:15:30 +0000 http://wordpress.org/?v=2.3.3 http://fardj.prblogs.org/2006/03/02/in-healthcare-the-press-release-is-far-from-dead-thank-goodness/#comment-680 Envisioning 2.0 » Blog Archive » Outsell: Blogs, Press Releases Top Sources Of Information Mon, 12 Jun 2006 18:33:27 +0000 http://fardj.prblogs.org/2006/03/02/in-healthcare-the-press-release-is-far-from-dead-thank-goodness/#comment-680 [...] Yes, you read that right. According to Outsell, press releases are “becoming a treasure trove of information. In fact, they have overtaken trade journals as the top information source for knowledge workers, followed by trade journals and publications, reference books, academic journals, and textbooks.” (For my views on the value of press releases, click here.) [...] […] Yes, you read that right. According to Outsell, press releases are “becoming a treasure trove of information. In fact, they have overtaken trade journals as the top information source for knowledge workers, followed by trade journals and publications, reference books, academic journals, and textbooks.” (For my views on the value of press releases, click here.) […]

]]> http://fardj.prblogs.org/2006/03/02/in-healthcare-the-press-release-is-far-from-dead-thank-goodness/#comment-13 fardj Thu, 02 Mar 2006 17:19:42 +0000 http://fardj.prblogs.org/2006/03/02/in-healthcare-the-press-release-is-far-from-dead-thank-goodness/#comment-13 Thanks for your comment Susan, I appreciate you getting back to me so quickly -- wow, this Internet thing really does speed time to response :). I'm a big proponent of Web 2.0 technologies, but they -- like everything else -- need to be used carefully and strategically. Thanks for your comment Susan, I appreciate you getting back to me so quickly — wow, this Internet thing really does speed time to response :). I’m a big proponent of Web 2.0 technologies, but they — like everything else — need to be used carefully and strategically.

]]> http://fardj.prblogs.org/2006/03/02/in-healthcare-the-press-release-is-far-from-dead-thank-goodness/#comment-12 Susan Getgood Thu, 02 Mar 2006 17:15:16 +0000 http://fardj.prblogs.org/2006/03/02/in-healthcare-the-press-release-is-far-from-dead-thank-goodness/#comment-12 Thanks for stopping by! You've reminded us of another important point, which is that we need to consider our audience. Send a "Web 2.0" press release to a reporter ill-equipped to deal with it, and his head might explode. Good idea in high tech perhaps but local media, or in your example, healthcare, maybe not..... Thanks for stopping by! You’ve reminded us of another important point, which is that we need to consider our audience. Send a “Web 2.0″ press release to a reporter ill-equipped to deal with it, and his head might explode. Good idea in high tech perhaps but local media, or in your example, healthcare, maybe not…..

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