Fight Bird Flu . . . With Kimchi Juice
You can’t make this stuff up . . . 
LG Electronics, the world’s leading air conditioner maker announced last week that it will begin selling air conditioners that allegedly prevent the avian flu.
The new air conditioners feature filters coated with a substance extracted from fermented kimchi. The company will be selling these “high-tech gadgets” to countries in Southeast Asia affected by the bird flu.
According to the Korea Times, “There have been a few reports that indicate kimchi and other fermented dishes could be effective in treating avian influenza on birds, as a Seoul National University team reported last year. However, there has been no evidence of its affect on humans so far . . .”
One word: wow!
(Via Boing Boing)
March 7th, 2006 at 12:28 pm
Talk about fear-based marketing. . .
November 20th, 2006 at 2:49 pm
Hi,
I agree with the previous comment. Marketing based on the fear of the marketplace. I guess you could argue that it is giving the market what it wants, but somehow, I get a feeling that the product being sold is done so on the basis of conjecture and not fact.
Best wishes
Charlie