Outsell: Blogs, Press Releases Top Sources Of Information
A new report developed by Outsell indicates that blogs and yes, press releases, are top sources of information for information and knowledge workers.
Yes, you read that right. According to Outsell, press releases are “becoming a treasure trove of information. In fact, they have overtaken trade journals as the top information source for knowledge workers, followed by trade journals and publications, reference books, academic journals, and textbooks.” (For my views on the value of press releases, click here.)
So . . . I guess press releases are useful after all.
Also, respondents to the survey are reading an average of nine blogs. Wow.
Check out the press release about the report by clicking here.
