Survey Reveals Clues About Readers’ Opinions Of Pharma Focused Blogs
Today I moderated a panel at the Healthcare Blogging Summit, which is being held in Las Vegas. John Mack, author of the Pharma Marketing Blog, released the details of a new survey he conducted focusing on pharmaceutical-related blogs. Respondents to his poll believe that blogs that are critical of the industry are more credible.
During his presentation, Mack speculated that his data may be influenced by the composition of his survey sample. Specifically, most respondents to the survey may be industry critics. It will be interesting to see how the statistics change when he fields the survey in the future. To learn more about the study, please click here.
