New Report Examines Impact Of Health Web On Patient-Provider Relations, Trust Of User-Generated Content
Earlier this week, Harris Interactive released the latest edition of a tracking poll
focusing on the number of Americans who go online to find health information. The big surprise this year was that “only” 150 million US adults had reported using the Internet to find health and medical content this year. In 2007, 160 million Americans reported conducting online health research.
Harris cautioned readers not to get too excited about the poll, saying: “The difference between this year’s and last year’s survey results . . . are well within the possible sampling error.” Overall, there are still a lot of Americans turning to the Internet for health content.
In light of these results, I found a comment by Humphrey Taylor, chairman of the Harris Poll, especially interesting. He said: “[Currently] there are no objective measures of how accurate and reliable . . . online information actually is. [However], it seems that the Internet is positively contributing to the quality of health care.”
I found this commentary intriguing because of the results of a national survey my firm Envision Solutions released yesterday. Kelton Research, a well-regarded polling firm, conducted the study. Thirty-eight percent of Americans say they have doubted a medical professional’s advice because it conflicted with information they found online. Alan Brookstone, author of CanadianEMR, said the results confirm “what most doctors are already finding in their practices.” Brookstone suggests the Internet may be having a negative impact on the patient-provider relationship. My belief is that online information is causing Americans to view providers’ advice critically, which in some cases may actually benefit relations between patients and medical professionals.
Examining Perceptions Of Patient & Health Provider-Generated Online Content
Research published earlier this year by iCrossing tells us that trust of the Internet lags behind its popularity. Given this, we decided to examine Americans’ perceptions of health information published by providers and patients on blogs, online forums and other Websites. We wanted to determine whether it is appropriate for us to assume that content created by patients is viewed as highly trustworthy. We found that Americans are much more likely to trust information developed by medical professionals. Except for the young, most US adults did not list patient-developed content as one of their most trusted health information sources.
Overall, this study provides us with helpful information we can use to better understand how Americans view online health content and how it influences medical decision-making. To download a summary of the survey results, please click here.
July 31st, 2008 at 11:12 am
[...] Johnmar of Envisioning 2.0 looks at a report that examines how health information found on the Web affects the doctor-patient relationship. [...]
July 31st, 2008 at 1:46 pm
With RAND/JAMA and many others studies showing 55% adherence to evidence based best practices, patients SHOULD be skeptical.
August 3rd, 2008 at 8:51 am
Nice post. Working in emergency medicine I see this very topic come up quite frequently. Many patients presenting to the emergency department these days have already gone on line and self diagnosed themselves before coming to the hospital. When they are asked what brings them to the hospital they say what ever diagnosis they think they have, which they got from an on-line source.
While having these patients take the initiative to improve their medical literacy is nice, I see it being the impetus for several provider-patient conflicts when the patient starts discussing their symptoms with the MD provider and there is a disagreement with respect to diagnosis. Sometimes the little bit of information patients arm themselves with is not helpful and is taken out of context and the patient provider relationship is very strained initially.
In the end things typically work out but in the beginning there seems to be a lack of trust that the patient has with the provider sometimes. The on-line medical information is great but due to the complexity of this information sometimes I think it is unhelpful to those patients that make quick jumps in their conclusions.